José Nercellas
International business leader and President of Aubrens Europa bringing extensive retail, brand leadership and European growth experience to the ACES Council.
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Professional overview
José Nercellas is an international business leader with more than 25 years of experience across retail, brand leadership and organisational growth. His career includes roles with companies such as Auchan, Decathlon, Alstom, Okaïdi, Jacadi, Orchestra, ÏDKIDS and Oxybul, giving him a broad understanding of consumer markets, international operations and the demands of building successful brands.
In October 2021, José joined L’Orange Bleue as Chief Executive Officer, bringing his commercial and leadership experience into the fitness sector. Now Chairman and Chief Executive Officer, he leads a group with approximately 400 clubs and 1,200 employees, with ambitions to expand its network and strengthen its position across Europe.
As President of Aubrens Europa and an Advisor to the ACES Council, José brings an entrepreneurial outlook and extensive experience in business expansion and organisational leadership. His perspective connects responsible leadership with the practical decisions that shape business performance, offering insight into how organisations can pursue growth while building enduring value.
